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HOW WE DO

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Discovery

Our philosophy is to create highly functional partnerships with our clients as we work to understand your specific business requirements, processes, image and overall vision. The comprehensive knowledge learned during the Discovery phase will shape our approach to an internet strategy appropriate in supporting your business goals and the goals of your website users.

strategy consultation

Meet to understand the goals, position in market, competitors, and audience.

creative consultation

 

Meet to understand the tone, look and feel, and style guidelines for the site.

interviews

 

Polling employees, customers and partners about the organization.

competitive analysis

 

Research about competitors’ online presence.

user research

 

User and stakeholder research to understand expectations.

design and strategy brief

 

Documents summarizing the discovery findings.

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User experience


user experience

To structure content effectively, it is vital to define accurate user profiles and each of their goals. We will consult on best practices and draw on your business knowledge our years of experience in developing successful websites to create a user experience that will meet your strategy goals. By grouping information, matching the site navigation to the expectation of users, and adhering to design consistency; we can create a site structure that showcases your content in a seamless and easy-to-use manner.

site map

Visual hierarchy of website.

 

use cases

User scenarios and information layouts.

 

wireframes

Visual representation of content positioning.

page flows

 

Map of page flows and click paths.

prototyping

Modeling the basic website structure and functionality.

usability tests

Validating our presumptions from discovery.

Visual


visual

With an understanding of the website’s goals, the team melds the creative brief from the discovery phase with fresh ideas for the new site. The design phase focuses around the elements of the creative process and user interface layout and includes:

Custom homepage design concepts
Inner page design
Branding and style guide
Animation

concepting

Initial ideas and art directions.

sketching

Design layouts and potential directions.

look & feel

Visual elements and style.

revisions

Modification to fine tune the designs.

page types

Develop the inner page templates.
animation

 

Bringing motion and action to the visual design.

Developement


development

Once the visual design phase is approved, page layouts will be developed with a special consideration for search engine optimization. This includes creating the HTML templates, creating a style sheet and style guides to maintain consistency across the entire website, optimizing graphics for fast loading, and the development of all pages, applications, and any functional programming.

  • tech review
     

Technical analysis and strategy.
  • programming
     

 

Coding of the visual design.
  • content management
     

 

The tools to make website updates.
  • testing
     

Browser compatibility and functionality.
  • launch
     

Making your website viewable to the public

Post-launch


post-launch

Having a great looking website is only half the battle. It is important to keep your online presence relevant while continuing to drive new traffic. There are several on-site and off-site tactics that can be introduced to keep your website fresh including updating content for continued search engine optimization, creating email marketing campaigns with companion landing pages, setting a social media & mobile strategy, and ongoing website maintenance.

seo

Increase your website’s ranking on all major search engines.

interactive marketing

Promote your products or services using online and offline tactics.

social media

Support online conversations with your audience.

mobile web

Create an expansion of your website for a continuous experience.

analytics

Track the progress of your website.
maintenance

 

Routine updates to keep your site current.