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Our philosophy is to create highly functional partnerships with our clients as we work to understand your specific business requirements, processes, image and overall vision. The comprehensive knowledge learned during the Discovery phase will shape our approach to an internet strategy appropriate in supporting your business goals and the goals of your website users.

strategy consultation

Meet to understand the goals, position in market, competitors, and audience.

creative consultation


Meet to understand the tone, look and feel, and style guidelines for the site.



Polling employees, customers and partners about the organization.

competitive analysis


Research about competitors’ online presence.

user research


User and stakeholder research to understand expectations.

design and strategy brief


Documents summarizing the discovery findings.


User experience

user experience

To structure content effectively, it is vital to define accurate user profiles and each of their goals. We will consult on best practices and draw on your business knowledge our years of experience in developing successful websites to create a user experience that will meet your strategy goals. By grouping information, matching the site navigation to the expectation of users, and adhering to design consistency; we can create a site structure that showcases your content in a seamless and easy-to-use manner.

site map

Visual hierarchy of website.


use cases

User scenarios and information layouts.



Visual representation of content positioning.

page flows


Map of page flows and click paths.


Modeling the basic website structure and functionality.

usability tests

Validating our presumptions from discovery.



With an understanding of the website’s goals, the team melds the creative brief from the discovery phase with fresh ideas for the new site. The design phase focuses around the elements of the creative process and user interface layout and includes:

Custom homepage design concepts
Inner page design
Branding and style guide


Initial ideas and art directions.


Design layouts and potential directions.

look & feel

Visual elements and style.


Modification to fine tune the designs.

page types

Develop the inner page templates.


Bringing motion and action to the visual design.



Once the visual design phase is approved, page layouts will be developed with a special consideration for search engine optimization. This includes creating the HTML templates, creating a style sheet and style guides to maintain consistency across the entire website, optimizing graphics for fast loading, and the development of all pages, applications, and any functional programming.

  • tech review

Technical analysis and strategy.
  • programming


Coding of the visual design.
  • content management


The tools to make website updates.
  • testing

Browser compatibility and functionality.
  • launch

Making your website viewable to the public



Having a great looking website is only half the battle. It is important to keep your online presence relevant while continuing to drive new traffic. There are several on-site and off-site tactics that can be introduced to keep your website fresh including updating content for continued search engine optimization, creating email marketing campaigns with companion landing pages, setting a social media & mobile strategy, and ongoing website maintenance.


Increase your website’s ranking on all major search engines.

interactive marketing

Promote your products or services using online and offline tactics.

social media

Support online conversations with your audience.

mobile web

Create an expansion of your website for a continuous experience.


Track the progress of your website.


Routine updates to keep your site current.